About Us
Hasmukh Productions is a UK-based live entertainment and cultural experiences company dedicated to bringing South Asian storytelling, poetry, comedy, and performing arts to audiences across the UK, Europe and beyond.
Guided by the philosophy “Smiles, served live!”, Hasmukh creates intimate, high-quality events that blend emotion, humour, and contemporary cultural expression. Each production is crafted to feel warm, personal, and immersive — focusing on meaningful audience connection and exceptional stage experience.
Hasmukh is building a strong footprint in the live events space through thoughtfully curated tours, premium venue partnerships, and a modern, data-driven marketing approach that ensures every show reaches the right audience and delivers lasting impact.
Our Services
At Hasmukh Productions, we provide a complete,
end-to-end solution for artists, venues, and partners looking to bring South Asian live performances to the UK, Europe and beyond.
End-to-End Management
From concept to curtain call — we handle planning, logistics, coordination, and execution so every show runs flawlessly.
Marketing & Promotion
Full-funnel marketing that blends digital strategy, storytelling, design, and paid campaigns to maximise reach and ticket sales.
Branding & Creative
Visual identity, positioning, and content creation that elevates the artist and the show to a global standard.
Visa & Compliance Support
Smooth, accurate, and timely handling of artist documentation, invitations, visas, and travel requirements.
Hassle-Free Operations
We take care of everything — schedules, venues, travel, hospitality, production — so artists and teams focus only on performing.
100% Transparency
Clear communication, cost visibility, and honest reporting at every step. No hidden charges, no surprises.
Philosophy
We are more than just an event production house,
Hasmukh Productions is a bridge between cultures, emotions, and live art — offering audiences moments they remember long after the lights fade.
Emotionally resonant and culturally rich programming
High-quality production values and audience experience
Clean, modern, globally appealing brand identity
A mission to take South Asian narratives to international stages
Our Team
The founding team brings over 20 years of global experience across marketing, events, and advertising, working with some of the world’s biggest brands and managing artists across multiple geographies.
We understand both the creative and business sides of live entertainment — from shaping a show’s identity to navigating international logistics. Our experience ensures that every Hasmukh production is professionally managed, emotionally resonant, and commercially strong.